Cookies are small text files that websites store on the user’s device when visited. They are used to remember information about the visit, such as language preferences or session data.
This website classifies cookies into three categories. Only technical cookies are activated automatically; the others require your explicit consent.
Always active. They are essential for the website to function.
preferredLang. Language preference (ES/EN). Stored in localStorage. Duration: persistent. Purpose: remember the selected language.
cookieConsent. A record of your cookie preference. Stored in localStorage. Duration: persistent. Purpose: remember which cookies you have accepted or rejected.
Activated only if you choose “Analytics” or “Accept all” in the banner. Legal basis: consent (Article 6.1.a GDPR).
Google Analytics 4 (_ga, _ga_2L4VP0L4XC). Provider: Google LLC. Duration: up to 2 years. Purpose: collect anonymous statistical information about site usage (pages visited, time on site, traffic source). IP addresses are anonymised before storage. More information: Google Privacy Policy.
Google Tag Manager. Provider: Google LLC. It does not set its own cookies, but manages the loading of the analytics and marketing cookies described in this policy.
Activated only if you choose “Accept all” in the banner. Legal basis: consent (Article 6.1.a GDPR).
Google Ads (_gcl_aw, _gcl_dc, _gac_*). Provider: Google LLC. Duration: up to 90 days. Purpose: measure the effectiveness of Google Ads campaigns, attribute conversions (bookings, phone or WhatsApp clicks) to the ads that generated them, and optimise advertising spend.
Google Ads Remarketing. Provider: Google LLC. Duration: up to 540 days. Purpose: show personalised ads to people who have visited this website when they browse other sites on the Google network. No personally identifying data is shared with third parties.
DoubleClick/Google (IDE, test_cookie). Provider: Google LLC (doubleclick.net). Duration: up to 13 months. Purpose: serve relevant ads and cap how many times an ad is shown. More information: Google advertising technologies.
This site uses Google Consent Mode v2, a technology that communicates your consent status to Google in real time. When you reject marketing cookies, Google Ads operates in a restricted mode: it does not set advertising cookies, does not personalise ads, and does not use your data for remarketing. Basic measurement signals (without personal identification) may still be collected for aggregate statistical modelling, in line with European regulations.
The site’s fonts are served directly from our own servers, with no connection to third-party services and no data transfer to Google Fonts.
The Cal.com booking widget may set functional cookies necessary to complete a booking. For more information: Cal.com Privacy.
The site is hosted on Netlify, which may use technical cookies for its operation. For more information: Netlify Privacy.
From the banner: When you visit the site, you can choose between “Only necessary” (no analytics or marketing), “Analytics” (GA4 only, no marketing) or “Accept all” (analytics + marketing). You can change your preference at any time by clearing your browser’s site data, which will show the banner again.
From your browser: You can also configure your browser to block or delete cookies:
Google Chrome · Mozilla Firefox · Safari · Microsoft Edge
This cookie policy will be updated if new tools requiring additional cookies are added. Any change will be communicated through an informational banner on the website.
For any query about the use of cookies on this website, you can contact javier@demiguel.co. You may also consult the Guide on the use of cookies from the Spanish Data Protection Agency.
Last updated: June 2026
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